Brand Management via Social Media Analytics

Problem Statement

A US-based Fortune 500 Company solicited us to gauge the market perception of their products, customer service and pricing.

Solution Advisory

We deployed our capabilities in Natural Language Processing (NLP) on Social Media feeds and relevant open-source databases to generate reports depicting attribute decomposition with daily, weekly and monthly temporal granularities.

Impact

We optimised their performance by identifying the root causes of performance gaps and determining the means for headcount reduction.

Other Case Studies

Customer’s Analytics

One of the leading companies from Hong Kong’s F&B industry solicited our services for generating insights from their customer’s data

Campaign Management

A Healthcare client approached us to define their target segment and design a campaign around it to market their product

Developing Digital Footprints

Our US client wanted us to develop digital footprints for their Hong Kong Market.